Pura Vida Group

Fresh apricots are a popular seasonal fruit known for their soft texture, bright color, and naturally sweet-tart flavor. They belong to the stone fruit family and are enjoyed in many parts of the world during their harvest season. Fresh apricots are commonly eaten as a snack, added to meals, or used in home cooking, making them a valued fruit in everyday diets.

One of the main reasons fresh apricots are appreciated is their pleasant taste and versatility. They can be eaten raw, sliced into fruit bowls, or combined with other foods such as yogurt and cereals. Their balance of sweetness and light acidity makes them refreshing and easy to enjoy. Fresh apricots are especially popular during warm months when consumers look for light and juicy fruits.

Fresh apricots are grown in regions with suitable climates that support stone fruit cultivation. Careful farming practices help ensure good fruit quality, appearance, and flavor. Because apricots are delicate, harvesting is usually done with attention to timing and handling. Proper harvesting helps preserve freshness and reduces damage during transportation and storage.